by Fred Jenkins
If you've been struggling to make sales, more than likely your ad copy is to blame. But don't worry because it's not your fault. Big companies pay advertising agencies to handle the hard work for them; and the people at those companies have made it their business to know the art of writing to sell. They have spent years learning the psychology of selling, as well as how to find the right words that will push the hot buttons to make the buying public buy the products or services that they're...