15 Questions About Native Advertising by Massimo Moruzzi - HTML preview

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notes

[1] Native advertising.

https://en.wikipedia.org/wiki/Native_advertising

[2] Merriam-Webster Dictionary: Advertorial.

https://www.merriam-webster.com/dictionary/advertorial

[3] In the late 19th century, advertisers paid publishers to place reading notices.
[4] Federal Trade Commission: Native Advertising: A Guide for Businesses.

https://www.ftc.gov/tips-advice/business-center/guidance/native-advertising-guide-businesses

[5] The History of Content Marketing.

http://contentmarketinginstitute.com/2016/07/history-content-marketing

[6] History of the Michelin Guide.

https://www.guide.michelin.com/history-michelin-guide.html

[7] 15 Questions About Social Media.

https://www.goodreads.com/book/show/29538263

[8] Pages organically reach about 16% of their fans on average.

https://www.facebook.com/marketing/posts/10150839503836337

[9] Best Practices for Content Marketing from Kraft.

http://adage.com/article/best-practices/kraft-content-drive-broader-marketing-effort/294892/

[10] Everyone’s an Influencer: Quantifying Influence on Twitter.

https://www.microsoft.com/en-us/research/publication/everyones-an-influencer-quantifying-influence-on-twitter/

[11] Why Facebook Is Laughing All the Way to the Bank.

http://www.convinceandconvert.com/social-media-tools/this-chart-explains-the-reachpocalypse-and-why-facebook-is-laughing-all-the-way-to-the-bank

[12] 73% of the members of the Online Publishers Association offer native advertising opportunities.

http://law.ubalt.edu/academics/publications/medialaw/pdfs_only/Vol.%204%20No.%203-4.pdf

[13] Native Advertising: The Blurred Line Between Editorial and Sponsored Claims.

http://www.infolawgroup.com/2013/11/articles/advertising-law/native-advertising-the-blurred-line-between-editorial-and-sponsored-claims/

[14] Tested Advertising Methods, page 214.

https://www.goodreads.com/book/show/81956

[15] Notes from a Naïf on Native Advertising.

http://www.techpolicy.com/Hoofnagle_NotesOnNativeAdvertising-FTC-Workshop-AdvertorialsAndDisguisedAdvertising.aspx

[16] Forbes: more than 9,000 sponsored posts.

http://www.brandvoice.com/why-forbes/

[17] Why and How to Regulate Native Advertising in Online News Publications, pages 22-24.

http://law.ubalt.edu/academics/publications/medialaw/pdfs_only/Vol.%204%20No.%203-4.pdf

[18] The Newspaper Publicity Act of 1912.

http://www.encyclopedias.biz/encyclopedia-of-american-journalism/21603-newspaper-publicity-act-of-1912.html

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