Of course not!

If they did, why on Earth would they call them "consumers"?

The great vast majority of companies have precious little to say except “We’re the leaders in...” and “Buy our product”. And, as the saying goes: If you got nothing to say, then sing it!

If that's all you have to say, are social media the right tool? Probably not. If "Buy my product" is all you have to say, just stick to TV.

As social media consultant and author Mack Collier says: "Why do rock stars have fans while companies instead have customers? Because everybody gets what they want" [10].