15 Questions About Social Media by Massimo Moruzzi - HTML preview

/ Home / Advertising / 15 Questions About Social Media
PLEASE NOTE: This is an HTML preview only and some elements such as links or page numbers may be incorrect.
Download the book in PDF, ePub, Kindle for a complete version.
PREV   NEXT

notes

[1] Frigyes Karinthy.

http://en.wikipedia.org/wiki/Frigyes_Karinthy

[2] Social media marketing.

https://en.wikipedia.org/wiki/Social_media_marketing

[3] “The dogs have it right”, page 18.

http://cdn.oreillystatic.com/radar/r1/02-00.pdf

[4] Please see Chapter 4 of:

What Happened To Advertising? What Would Gossage Do?

[5] Was there a “Twitter Revolution" in Iran?

http://foreignpolicy.com/2010/06/08/the-twitter-devolution

[6] Dell earns $3 Million selling on Twitter.

http://bits.blogs.nytimes.com/2009/06/12/dell-has-earned-3-million-from-twitter

[7] KLM: €25m per year from social media.

https://econsultancy.com/blog/65752-klm-we-make-25m-per-year-from-social-media

[8] Tony Hsieh, CEO, Zappos, as quoted in:

Mendelson, Social Media is Bullshit, page 92.

[9] Lessons from the Lego Group.

http://sloanreview.mit.edu/article/collaborating-with-customer-communities-lessons-from-the-lego-group/

[10] Please see the Introduction of:

Collier, Mack, Think Like a Rock Star.

[11] What is a Facebook 'Like' worth?

http://www.businessinsider.com/what-is-a-facebook-like-actually-worth-in-dollars-2013-3

[12] Is the value of a Facebook Fan zero?

http://blogs.forrester.com/augie_ray/10-07-08-what_value_facebook_fan_zero

[13] Social media's massive failure.

http://adcontrarian.blogspot.it/2011/03/social-medias-massive-failure.html

[14] “Organic reach” is about 16%.

https://www.facebook.com/marketing/posts/10150839503836337

[15] Time Magazine says it's 6%.

http://time.com/34025/the-free-marketing-gravy-train-is-over-on-facebook

[16] Laughing all the way to the bank.

http://www.convinceandconvert.com/social-media-tools/this-chart-explains-the-reachpocalypse-and-why-facebook-is-laughing-all-the-way-to-the-bank

[17] How they do content at Kraft.

http://adage.com/article/best-practices/kraft-content-drive-broader-marketing-effort/294892

[18] Serve camembert at room temperature.

http://www.businessinsider.com/huge-social-media-manager-does-all-day-2014-5?IR=T

[19] Coca-Cola tricked into quoting Hitler.

http://www.adweek.com/news/advertising-branding/coca-cola-suspends-makeithappy-social-campaign-162775

[20] Czech Republike?

http://www.underconsideration.com/brandnew/archives/czech_republike_more_like_czech_republicant.php

PREV   NEXT

You may also like...