Encyclopedia of Free Online Advertising - 2nd Edition by Jeff Dedrick - HTML preview

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Google AdWords - (Usually really expensive)

I felt it necessary to mention the Adwords program because the quality of their Pay-Per-Click traffic is the benchmark for Internet Marketers to measure targeted traffic with. Almost

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nothing else can compete with AdWords as far as targeting, because they not only serve the AdWord advertisement boxes on relevant, keyword-targeted pages across the web, but in the Search Engine Result Pages as well.

eBay’s traffic is the notable competition. Although eBay is not as precisely targeted as AdWords, nor can it bring as many visitors as quickly, eBay triumphs in delivering visitors in a buying state of mind… And you can get those visitors for free through eBay.

Expect to pay a very minimum of five cents per visitor through AdWords, but usually more likely around $1 with more competitive keywords costing over $20!

The one bit of good news here on the freebie front is that there are a lot of coupons floating around the net offering $50-$250 in AdWords clicks to new signups… But those are rare nowadays as Google knows it’s got the market cornered.

You never know, though. Run a search on “AdWords Coupon” from time to time to see if they’ve released a new batch. (Perhaps you’ll want to search with Yahoo! in this case…)