Learning the tricks of the trade on the internet can be a costly and time consuming endeavour. Many people need to answer the question - How to increase website traffic?
You may well have built a website, published it, then sat back waiting for the sales to flood in. You may even have given yourself a pat on the back for including your best keywords throughout all at the strategically recognised places, in the heading, title, description and throughout the copy. Two weeks later you're still waiting patiently. Nothing happens. Another two weeks pass by and you begin to realise failure is looming big time. You have spent hours building your website at the expense of losing income.
So what has gone wrong? Let's take a look at the basics to answer how to increase website traffic. I'm going to pick a highly competitive keyword here as an example. Go to the Google search box and type in "weight loss". You will find Google returns around 133,000,000 results which gives the searcher 133 million things to look at. If your keyword phrase does much the same then you might be in trouble unless you are a search engine optimiser with lots and lots of experience. How much competition does one person need? So you're beginning to wonder if this is all a big mistake. We let me tell you there are a lot of tricks to being able to optimise your website and I want you to help you with one of these.
Using a keyword suggestion tool, type in your main keyword and you will find if you are using a very generic word or phrase there will be lots of searches on that phrase which is great. Well, it would be, but as you have already seen when you do a search on your chosen keyword in Google, the competition for that keyword is massive. So look down the list of alternative keywords and choose one that gets fewer searches but is not so obscure that no one will use it. Unfortunately, most free keyword research tools are very basic and are not brilliant at giving much information on the number of searches per day. Next type in your chosen phrase and bring up other related results. By so doing you will be filtering out the most popular that every webmaster will be using and by putting yourself in the place of the customer and thinking about what term you might put in if you were searching you can come up with some good results.
Next check out the competition for your chosen keyword by repeating the search on Google to find out how many pieces of information it brings up. With a topic like weight loss you are unlikely to find a suitable word without lots of fierce competition but for example using "slimming solutions that work" gives 44,000 results. Not great but at least better than our first search. By doing research like this before you build your website with your chosen niche you can corner the market on a very specific term,
The formula to always try to follow is - choose a keyword or phrase that has high searches but low competition.
The author would like to provide helful tips for those new to internet marketing and answer the question, how to make money online by researching and choosing the right keywords for optimum search engine results? For more information please visit :http://www.google-freeadvertising4all.com