Keyword matching serves to determine which keywords wil trigger your ad, which are as fol ows:
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Broad match; writing: Keyword This is perfect for running ads by capturing al words that are similar or have the same intent as the keywords you specify. Including misspel ed words.
Phrase match; writing: “Keyword”
Ads wil be triggered through words that have the same phrase as the one you defined. In the example above, "dental extraction price",
"dental extraction in LA","dental extraction specialist," wil be triggered by the phrase "dental extraction."
Exact match; writing: [keyword]
Ads wil only run with keywords that are in brackets. This is usual y used to save on advertising budgets.
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How To Create Ads
