Bid adjustments let you increase or decrease your bids for certain targeting methods such as location or device. This helps you gain more control over where and when your ad is shown.
You can adjust bids for Gender, Location, and Device.
For Gender, increase the bid for those who are more likely to become consumers. For example, let's say you increase your bid for 72
$500 Google Ads Credit is Waiting
women, and lower your bid for men because your service has mostly female customers.
For Devices, if more of your customers come from Mobile devices, you can increase your bids slightly, and lower your bids for Tab and Desktop devices. Do the same with Location and Hours.
