Account Overview contains a graph of the performance of Ads and AdGroups within a Campaign. You can then see the search terms that triggered your ad. If there are search terms that don't quite describe your business, you can click on those keywords and add them to negative keywords. Look again at the previous discussion.
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$500 Google Ads Credit is Waiting
You can also monitor the demographics who saw your ad, who clicked on it, and other metrics you want to know. It can be a combination of Age and Gender.
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$500 Google Ads Credit is Waiting
You can also view metrics based on the device the customer is using. Just click the little arrows to select what metrics you want to see.
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