a. Billion of Searches Everyday on Google According to Similar Web, Google is the number 1 most visited site in the world and in the United States. Google is also the largest search engine with a market share of more than 90% according to
Take a look at the graph below for the last three months of 2022. We can see the average person spends 11:06 minutes on Google, with an average visit duration of 8.68 pages.
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Some may ask, how many searches in one day? The Live Stats Internet site has the answer for you. According to their website, on the day this screenshot was taken, there were more than 8 bil ion searches on Google in one day.
There are many search terms that people type in Google. From simple thing, researching what he wanted to know, even to finding the nearest food and gas station. Recent survey results state how often someone uses Google to search for things. According to the survey, the majority of respondents (77%) stated 3 times per day.
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But, not al of these searches are value to our business. Many are just keywords to navigate to certain websites. You can see the top
100 searches on Google in the United States. Hope you can learn something there.
b. People are looking for what they need in Google Take a look at one of the examples below. Someone types in the search term "Plumber in LA" on Google. Then, appeared 195 mil ion of search results on Google pages.
Results with the word "Ads" on the left are paid ads. If you scrol down, there are other results. But how many people are wil ing to search if the results are massive like that?
Imagine someone else is searching for keywords related to your business. On what page is your website in Google search result?
Don't you lose potential revenue if your website is in a low position?
What if you spend a smal budget but quickly bring in customers like the example above? How wil it impact your business growth if your name appears in the top results?
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c. Advantages & Disadvantages
The fol owing are the advantages of advertising using Google Ads.
Google Ads is a fast way to bring traffic to your website/business.
You'l only be bil ed based on the number of people who clicked on your ad.
You determine the advertising budget yourself.
Relatively cheap when compared to other conventional advertising media.
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Your ads are highly targeted towards potential customers, based op demographic, location, age, device, keywords, etc.
You can measure the effectiveness of your ads on business growth.
You can track and build your own audience.
Google has a very wide audience network.
Some people who search on Google are already ready to buy.
If Google Ads has advantages, of course it also has disadvantages.
Here are some that can be seen as disadvantages of using Google Ads.
You need some time to learn how to create and manage your ads.
High competition makes advertising more expensive.
d. Requirements for Participating in This Tutorial Before fol owing this tutorial, we recommend that you meet the fol owing requirements:
Have a Google account.
Google Accounts are used for al Google products, including Google Ads. If you don't have one, you can create one here.
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Have a website.
Having a website is a requirement to advertise on Google Ads.
Websites are useful as landing pages, where customers can learn the information they need. If you don't have a business website yet, you can create one here.
Have a credit card
Credit Card is used to top up your Google Ads account balance. In addition to credit cards, you can also make payments via direct bank transfer. In some countries there are even other payment methods available. We wil discuss this further.
Have a dekstop/ laptop
We recommend opening this ebook on your desktop device because many Google Ads settings can only be opened via the desktop.
Even so, we wil also use Mobile devices.
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How To Create Google Ads Account
To create ads on the Google search engine, you need a Google account. This account wil be used to create an account on Google Ads.
If you don't have a Googlel account yet, please create one here. If you already have one, you can immediately create an Ad Account in
Google Ads. You wil be taken to the Google Ads page, please find and click the Get Start button.
If your Google Ads account has been successful y created, you wil see your account number and email address in the top right corner.
Google Ads wil ask you to fil out a form to create an ad. But for learning purposes, you should ignore it and click " Switch to Expert Mode" at the bottom. (See image below) 13
$500 Google Ads Credit is Waiting
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$500 Google Ads Credit is Waiting
Understanding The Google Ads Workspace The fol owing is a screenshot of the page that appears after you click the previous button. This is the workspace in your Google Ads account.
At the top left there is a place to find out which workspace you are in (Campaign, Group, Ads). Below that, there's a place to filter what you want to show in the middle area (content).
On the left there are several Tab buttons that you can choose to do your ad settings. While in the middle is a place to create, edit, view ad data, etc.
Now you wil create ads for your business. Please click Create Campaign.
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How To Create A Campaign
