Each Campaign in Google Ads has a different purpose depending on your business conditions. You can see the image below for more details.
The Google Ads engine wil also work based on the goals you set.
So study this wel and adapt it to your business needs.
If your business is e-commerce, Sales might be the right campaign objective. If your business is property and cars, maybe you need to create a Lead campaign. Meanwhile, if your business is a Doctor's Clinic, the right goal is to bring traffic to the website.
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$500 Google Ads Credit is Waiting
In this lesson, our goal is to bring traffic to the website. Therefore, you may click Website Traffic as the Campaign Objective.
