Pay Per View (PPV) advertising is developing a large fan club. That’s not happening by accident, either. There are a number or reasons to adore this potentially high-profit means of marketing. Let’s examine three of the reasons marketers from multiple niches are falling in love with PPV.
Limited Competition. At one time, Pay Per Click advertising was the cash cow of the day. It was possible to secure traffic at extremely low per click prices and one could experience a staggering return on their ad spend investment with Adwords and other PPC options.
Then, something happened. Word of the method’s profit potential spread and advertisers rushed into the PPC market. The increased level of competition bumped bid prices and made it much more difficult to experience those previously easy profits.
PPV is relatively new. It isn’t yet overrun with advertisers and there are still wonderful bargain opportunities for many wildly popular keywords and URLs. It’s open season in PPV country and once again, marketers are finding great ways to generate awesome ROIs.
Will it last forever? Maybe not. Our experience with PPC tells us that there is time and space available right now to make substantial profits in the field, however. In a few years, PPV may become as competitive as PPC. Right now, one can find “easy pickings.”
URL Targeting. PPV advertising allows you to bid on keywords used as part of search queries, much in the same manner as PPC. It also provides an additional option. You can bid on the actual URLs surfers may opt to visit. It’s hard to overestimate how valuable that unique wrinkle can be.
You can choose to display your offers when people visit your competitor’s sites! You can opt to serve your ads in ideal situations. You’re not just hoping that you hit upon “buying keywords”, you can actually target real buying pages.
Smart PPV advertisers make URL bidding the centerpiece of their campaigns. They find the right contexts in which to present their offers and bid on those URLs. The results can be staggering. When you put the right offer in the right place, it’s possible to generate amazing outcomes that beat anything you can hope to imagine with straight keyword bidding.
Limited Restrictions. If you’ve been involved with PPC advertising, you know how annoying it can be to work in a very restrictive environment. Take Google’s mega-popular Adwords program, the undisputed king of PPC. The content of your ads is tightly regulated. Your landing pages are scrutinized and assigned arbitrary “quality scores” that influence campaign pricing. They don’t like affiliate offers. They don’t like bridge pages. They won’t allow ads in many niches.
PPC isn’t like that. You can create the offers you want and you don’t need to worry about being hamstrung by a serious of unnecessary regulations and restrictions.
Those are just three of the many reasons why many marketers love PPV. It’s a marketing option that provides great potential.