'The Bible Bashing: Seven Deadly Sins in Copywriting! How we Use These Tools to Exploit You!' by Mya Cherelle - HTML preview

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Avarice

The fat cats out there need more money. Every man has a price… except for them. There are people out there willing to gamble it all away on the bookies, casinos even risking losing their families. They have the perfect all-or-nothing attitude so LONG as we show them the reward. Just like gluttony, these people are reckless too.

This Rolex watch shows your status and worth;
Luxurious
Very valuable
This ivory is from Nicaragua and it will last for at least 100 years
Expensive
High-End
It’s fit for a king