'The Bible Bashing: Seven Deadly Sins in Copywriting! How we Use These Tools to Exploit You!' by Mya Cherelle - HTML preview

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Fear

 

Okay you got me; this is not one of the 7 deadly sins. Well it should be…. This is the one that prevents people from reaching their goals. In copywriting, fear is all about finding people’s pain! Gossip is a harmful trait amongst people as it could damage a person’s rep. Also scarcity is the usual trick to fool you.

 

  • Limited
  • Only 2 left in stock, hurry whilst stock last
  • Last chance
  • This is the Last day we’ll be here
  • The next one will be in a year’s time;
  • Don’t endanger your health. Take these supplements, it will help you live much longer.
  • Do you suffer from headaches? This will aid relief
  • Do you want to play an piano even though you never picked up an instrument