The Facebook Advertising Five Step Formula to get More Traffic by Maria Gudelis - HTML preview

THE

FACEBOOK ADVERTISING

FIVE STEP FORMULA

TO GET MORE TRAFFIC

THE

FACEBOOK ADVERTISING FIVE STEP FORMULA

TO GET MORE TRAFFIC

Why Facebook? ................................................................................. 3

Why Facebook Ads ................................................................................. 6

How To Publish Your First Ad – The Five Step Formula ......................... 6

Step 2 Targeting ..................................................................................... 8

Step 3: Scheduling and Pricing Your Ad .............................................. 12

Step 4: Review Your Ad ........................................................................ 14

Step 5: Testing and Tweaking for Maximum ROI .................................. 16

Extra: Ensuring Your Ad Stands Out .................................................... 16

Using the Ads Manager .................................................................... 18

Landing Pages that Convert Like Crazy ................................................. 19

Making Changes to Dramatically Improve Your Ads ........................... 20

Tracking Conversions ....................................................................... 21

Improving Your Click-Through Rates ................................................. 23

Split Testing Your Ads ...................................................................... 24

Using Facebook Ads as a Relationship Builder -- Really! ................... 24

Getting in Front of the Conversation ................................................. 26

Interactive Ads Like You’ve Never Seen Before .................................. 26

Budgeting On Facebook................................................................... 28

Summary of Top Tips for Better Facebook Ads .................................. 29

A Special Note for Those Directing Ads to A Facebook Page .............. 31

Go Make Some Money! ................................................................... 32

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FACEBOOK ADVERTISING FIVE STEP FORMULA

TO GET MORE TRAFFIC

There is a simple reason for you to use the power of Facebook:

Because that is where your customers are!

When you have HALF A BILLION people using Facebook, wouldn’t you want to participate in the biggest marketplace “on the net”?

FACT 1: Facebook is the largest social community website.

FACT 2: Facebook gets more monthly visitors than any other website except for Google and the numbers are breath taking – 132 million unique users per month!

FACT 3: One savvy author got traffic of over 2,000 people in less than two weeks after starting her Facebook page

FACT 4: You get “global reach” with Facebook! If you want to attract for instance European buyers to your real estate deal…you can effortlessly! The following graphic from CheckFacebook.com shows Facebook world users.

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FACEBOOK ADVERTISING FIVE STEP FORMULA

TO GET MORE TRAFFIC

FACT 5: More “older” users are hopping on the social media bandwagon. Facebook just isn’t for kids anymore. In the U.S., here is a breakdown by age of Facebook users (source: CheckFacebook.com)

FACT 6: The trend of “older” users adopting social media is growing significantly!

According to a survey by Pew Research Center. Social networking use among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010.

FACT 7: 50% of all Facebook users log into the service each day FACT 8: The cumulative total of minutes users spend on Facebook each month is 500 billion!

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FACEBOOK ADVERTISING FIVE STEP FORMULA

TO GET MORE TRAFFIC

FACT 9: Where U.S. Internet users spend their time online, social media dominated all other categories at more than twice the time spent on the next closest category.

Illustrated in the graphic is a Nielson report finding: Fact 10: More than 100 million Facebook users engage with Facebook on other websites each month.

Fact 11: There are more than 100 million active users accessing Facebook through a mobile device.

FACT 12: If you haven't started using Facebook Ads for your business yet, you're missing out on an excellent (and highly targeted) opportunity.

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FACEBOOK ADVERTISING FIVE STEP FORMULA

TO GET MORE TRAFFIC

As you can see, you get a HUGE opportunity to reach an even bigger client base than you are reaching right now. The key is to identify who your ‘target customer’ is…and now you can zero in on that EXACT demographic for your Facebook Ad.

Your potential customers are using Facebook…are YOU? If you haven't started using Facebook Ads for your business yet, you're missing out on an excellent (and highly targeted) marketing channel. So let’s not delay and start today!

Step 1: Getting Started: Go to:

http://www.facebook.com/advertising.

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FACEBOOK ADVERTISING FIVE STEP FORMULA

TO GET MORE TRAFFIC

After you click on the ‘Create An Ad Button’ you will see this screen: I’ll show you a ‘REAL’ ad we will place for driving traffic to a website – giving away a FREE report on real estate trends.

Note: Free reports are a great “traffic magnet” to generate interest. You could also use free videos, webinar, events, white papers, and case studies.

Second Note: You can also drive traffic to your own Facebook Business Page if you have one.

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THE

FACEBOOK ADVERTISING FIVE STEP FORMULA

TO GET MORE TRAFFIC

The above illustration shows you the real live example of placing an ad.

Before we continue with the above example ad let me explain targeting.

To target all the users in the U.S., the estimated reach of over 120 million people!!

Now as we all know, you’ll get a better return on investment to target more close to where your customers are.

The analogy is this: You have a huge ocean to fish in, but you want to go to that one part of the ocean where the type of fish are that you want.

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FACEBOOK ADVERTISING FIVE STEP FORMULA

TO GET MORE TRAFFIC

One of your main success activities should be how to target your market properly.

There are several different factors you can use to narrow things down, including location targeting, education targeting, age targeting, keyword targeting, connection targeting, and sex targeting.

It’s kind of amazing!

You can target by location at the city level, radius level, country level, or state level.

This super-location targeting makes the ads very effective for local businesses!

You can use education targeting down to where the person went or is going to school and even their major. Job targeting can work quite nicely as well, as you will find that those in certain industries will be most interested in your product or service. Again, it is in your best interest to learn everything you can about the market you are trying to sell to.

Relationship targeting is another interesting and important method. Perhaps your products or services are better geared towards people who are single. You can certainly make that distinction through Facebook ads. You can also target people who are engaged or already married. Do keep in mind that some people do not specify this information, and your ads will not appear to them if you choose to target based on the relationship category.

A relatively new feature is that you can target ads based on connections made within Facebook. This can include people who are attending certain events, those who “like” certain pages or things, those who are using certain apps, and so on.

You can target keywords based on favorite TV shows, movies, occupation, hobbies, books, music, sports, and more. Consider what things your prospective customers like. Think about what really interests them the most, and target keywords based on that.

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FACEBOOK ADVERTISING FIVE STEP FORMULA

TO GET MORE TRAFFIC

Note that you can even combine these different requirements for targeting down to incredible levels. For instance, you can target someone of a certain age, sex, marital status, and favorite book! It's almost scary how targeted these ads can become. It's definitely good for business, because as we all know having a message to market match is key. You won’t be wasting money on people who will never be interested in what you have to offer.

So let’s do get back to our example ad:

After you hit the “Continue” button above…you will see the following screen: Now the reach is over 120 million so let’s target a bit more to where “the fish” are shall we? The next illustration shows how I entered:

 A city (Tampa)

 A radius of the city (within 25 miles of Tampa)

 Males between age 35 to 55

 Likes of ‘travel’ (typically my target market enjoys travelling)

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FACEBOOK ADVERTISING FIVE STEP FORMULA

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And so now, the ‘estimated reach’ has gone from over 120 million to just over 7,000

as shown below:

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FACEBOOK ADVERTISING FIVE STEP FORMULA

TO GET MORE TRAFFIC

You will also have the ability to further target as shown below: In this example, I won’t select any of the options above but it shows you how “micro-targeted” you can get!

Now you are at the step where you can decide when and for what price to advertise.

It is a strong marketing suggestion that you already know “how much are you willing to pay for a lead”. For example, if 100 people click on your ad, and 3 people end up buying what you have to offer…how much money do those 3 people bring into your business? As long as that number is greater than the cost of getting 100

clicks to your offer…then you have a sound business!

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FACEBOOK ADVERTISING FIVE STEP FORMULA

TO GET MORE TRAFFIC

The image below shows what you see after you hit the ‘Continue’ button above:

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FACEBOOK ADVERTISING FIVE STEP FORMULA

TO GET MORE TRAFFIC

After you hit the ‘review ad’ above, you’ll see the next screen which is rather intuitive and you can either proceed or edit your ad.

After you set up your payment method, you will see a screen similar to the one below in this example.

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FACEBOOK ADVERTISING FIVE STEP FORMULA

TO GET MORE TRAFFIC

Note: There is always a “waiting period” before your ad “goes live” so that Facebook can review your ad.

Once your ad “goes live”, you must follow step 5 so that you can maximize your Return on Investment. Additionally, you probably are savvy enough to know this…but DON’T FORGET about your ad…if you have set it up to run daily, it’s up to you to stop running the ad!

So now the fun part begins…watching YOU get TRAFFIC to your site!

Facebook also allows you to “preview” what the ad looks like on your profile. That is a nice feature so you can see what it will look like for your target prospect. In this example, here is what the ad looks like on my profile:

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THE

FACEBOOK ADVERTISING FIVE STEP FORMULA

TO GET MORE TRAFFIC

So this is a preview of the ad on

There are so many people moving to Facebook for advertising these days that you'll want to do everything in your power to ensure your ad stands out. You want people to click your ad so you can get more leads and make more sales!

That is part of the reason why doing market research is so important. You need to be able to “speak the language” of the people you are targeting with your ads. Figure out exactly how you can phrase your ad so the right people are attracted to it. Be as specific as you can be! Remember -- it's not about how many clicks you can get in general, it's about how many clicks you can get from those who will be most likely to buy from you.

While you want to be descriptive, you don't want to be long-winded. Make sure you use complete sentences that are well-written. Avoid using words that are unnecessary. You want your ad to be "punchy" and call out to your target audience.

It's not a matter of stating everything you have to state right in the ad -- just enough so that people who are most likely to buy from you become interested and click on the ad.

That's part of why it's so important to include a great call-to-action. It's a very basic part of copywriting that is oh-so-essential! For example, you can tell people to "buy today" or "check out your limited-time only” sales. It's partly subliminal, but telling people exactly what they should do can definitely improve your results.

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FACEBOOK ADVERTISING FIVE STEP FORMULA

TO GET MORE TRAFFIC

A very exciting feature of Facebook is that you can use images within your ads.

These can work very well! They allow images that are up to 100 pixels by 80 pixels.

Match the image to wha