You’ve probably heard a lot about Google AdSense (which is
actually more accurately known as Google AdSense V1), but you
may not know just what it is. Well, for one thing, it’s a one of the
hottest new ways to make money online without having to do a
whole lot. If you’ve read Robert Kiyosaki’s book, “Rich Dad, Poor
Dad,” you know that passive income is the best kind of income to
have.
Passive income is income that you get without having to
work for it. I know this may sound like some kind of “pie in the
sky” get-rich-quick scheme, but passive income is for real. In fact,
every single billionaire on earth uses the power of passive income to
keep money coming in while he or she jets off to parties and resorts
and such.
The best example of passive income in the physical world is
real estate. When you own an apartment building and hire a
property manager and a maintenance crew to take care of it for you
and collect the rents, all you have to do is cash the checks that roll
in.
Of course, passive income doesn’t just happen overnight, or
everyone would be getting it. In the case of the apartment building
owner, it took money, time, and knowledge to set up an S
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corporation, find a building to buy, put up the cash to buy it with
and get a loan for the rest, renovate it, then screen and hire the
property manager and maintenance crew. But once that was all
done, checks began rolling in with little or no effort.
Well, Google Adsense is the online equivalent of that. You’ll
have to invest just a little bit of time in learning about it, but once
you get it set up you can look forward to seeing those nice checks
roll in. Or, if you’re totally online, seeing money flow into your
PayPal account.
1.1 So Just What is Google AdSense?
Google AdSense is a fast and absolutely ridiculously easy way
for people with websites of all types and sizes to put up and display
relevant Google ads on the content pages of their site and earn
money.
Because the Google AdSense ads relate to what your visitors
came to your site to read about, or because the ads match up to the
interests and characteristics of the kind of people your content
attracts, you now have a way to improve your content pages AND
make some serious bucks off of them.
Google AdSense is also a way for site owners to provide
Google search capability to visitors and to earn even more money by
putting Google ads on the search results pages. Google AdSense
gives you the ability to earn advertising revenue from every single
page on your website—with a minimal investment of your time
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So what kind of ads do you have to put up? That’s the good
part—you don’t have to decide. Google does it for you. AdSense
always delivers relevant ads that are precisely targeted—on a page-
by-page basis—to the content that people find on your site. For
example, if you have a page that tells the story of your pet fish,
Google will send you ads for that site that are for pet stores, fish
food, fish bowls, aquariums…you get the picture.
If you decide you want to add a Google search box to your
site, then AdSense will deliver relevant ads targeted to the Google
search results pages that your visitors’ search request generated.
If you’re into upgrades, Google is now offering “AdSense
Premium”, which is CPC based and, for the time being, offers less
flexibility in terms of ad sizes -- only banners and skyscrapers are
currently available. You can apply using existing AdWords
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accounts, or you can request a new account. Applicants are usually
notified within a day as to whether they’ve been accepted for the
program.
Here’s the thing you need to know: Google has no strict
criteria for acceptance into the AdSense program, and Ad Sense
doesn’t hit you with a minimum traffic requirement. The only
criteria they’re really sticky about is the standard “acceptable
content” requirements, and that’s pretty standard almost anywhere.
Google AdSense says they’re serious about attracting quality
content sites, and because of that they only allow AdSense members
to serve one ad per page. This means you can’t use AdSense for
both banners and skyscrapers.(Note: banners are those horizontal
ads that run up top and down bottom. Skyscrapers are the tall ads
that run vertically, on the left and right of your page text.)
Once you’ve been accepted into Google AdSense, you’ll be
able to get the AdSense advertisements on any site you own using
the same ad code, provided you obey the Google guidelines. (And
that’s very, very important—more on that later.)
Your reporting doesn’t occur in real time, but is updated
regularly throughout the day. Right now, you can’t view reports
based on a domain or site basis if you run the AdSense on more
than one site.
Before you sign up, you really ought to read the lengthy and
detailed FAQ on the AdSense site.
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1.2 What Can it do for Me?
In three words, earn you money. More relevant ads on your
pages translates into more clicks—and more money that you
receive. Because when users click on an ad, Google will pay you. If
you’ve set up your own sales team, you’ll get an additional benefit:
AdSense complements their efforts. It doesn’t compete with them.
With AdSense, you get a reporting page that gives you a breakdown
on how your ads are doing and what they’re bringing in.
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Google has a huge advertiser base, so they have ads for all
kinds of businesses and for just about every type of content no
matter how broad or specialized it is. And since Google provides the
ads, you don’t have to spend time talking to your advertisers.
AdSense represents advertisers that span the spectrum.
These advertisers range from large global brands to small and local
companies. And ads are targeted by geography so global businesses
can display local advertising easily. One more thing: you can use
AdSense in many languages.
So how does AdSense figure out how to do all this targeted
advertising? Well, AdSense has the ability to deliver relevant ads
because the gurus at Google understand how web pages really work
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and they’re continually refining their technology to make it smarter
all the time.
For example, some words can have several different
meanings depending on context. You’ve seen th is happen with
“two” and “too” and “to.” Google technology is smart enough to
understand these distinctions from the context that the word
appears in, so you get more targeted ads.
When you put a Google search box on your site you start
making money off of web searches that people do on your site. This
ability to search off of your page keeps them on your site longer—
since they can search from right there where they are—and it will
only take you a few minutes to get AdSense up and running. The
best part, of course, is that AdSense is free for you to use.
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1.3 What Kinds of Ads Will I Get on My Site?
Obviously, there are some kinds of ads you wouldn’t want to
have on your site, such as pornographic ones or ads for sleazy
multi-level marketing schemes that scream “Make $30,000 a
month just for watching TV!” in big red letters.
Well, you can put your mind at ease. Google has an ad
review process that checks the ads they send to your site. This
process ensures that the ads that you serve up are family-friendly
and that they comply with Google’s strict editorial guidelines.
Google’s ad-screening team combines sensitive language
filters, input from site owners like you, and a team of linguists with
good old common sense to filter out ads that could be inappropriate
for your content. And if that’s not enough, you have to capability to
block competitive ads and choose your own default ads. That’s
another nice feature: Google kind of lets you run your own show.
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Now, another thing you might be concerned about is whether
the ads will clash with the look, feel, and colors scheme you’ve got
going with your site. Don’t worry. You can customize the
appearance of ads and choose from a wide range of colors and
templates. Same thing goes for your search results page. And
reports are customizable, too. Google provides flexible reporting
tools that allow you to group your pages any which way you want.
That means you can view your results by URL, domain, ad
type, category and more so that you can figure out where your
earnings are coming from.
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1.4 How do I Get Started?
It’s easy to get started with AdSense and it only takes a few
minutes. You fill out one single online application and that’s it.
Once you're approved, it takes only minutes to set up AdSense; all
you have to do is copy and paste a designated block of HTML into
the source code for your site. Once you do that, targeted ads will
start showing up on your website.
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To fill out the online application, go to:
https://www.google.com/adsense/application-
1.5 What are Users Saying about AdSense?
It’s one thing to hear about all the great advantages Google
AdSense offers, including how it can make money for you in your
sleep. But it’s another thing to hear comments from real, live
people. Here are a few of my favorites.
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“We’re seeing this impressive new revenue stream
without incurring any cost. We’re maximizing our
previously unsold inventory, and our revenue per
page figure continues to grow.”
- Scott Zucker, Executive VP and COO, Intelligent
Content Corp, PetPlace.com
“It took no time at all to copy and post the code on
individual pages, and it fits well with our content
management system and with the look and feel of all
our pages.”
- Steve Larson, Founder, Our-Hometown.com
“Instead of spending money to hire an additional
sales rep to sell ad banners, Google ads have become
a virtual sales tool for us. Now we’re able to reap
thousands of dollars in additional advertising
revenue each month that we would very likely have
missed without Google AdSense.”
- Robert Hoskins, Editor and Group Publisher,
Broadband Wireless Exchange
“Google shows targeted ads reflecting the sorts of
information and services SeatGuru visitors want.
For a small business like mine, this is the best
approach to advertising. You set it up easily, it
automatically serves relevant ads, and it takes very
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little of my time.”
- Matt Daimler, Founder, SeatGuru.com
“At the beginning I was very concerned that I might
lose traffic to competitors. I only used AdSense on a
limited number of the site’s pages, and I watched the
stats very carefully. If the traffic, pages per visitor,
or conversion rates dropped I knew I could easily
pull the ads...Since implementing AdSense, our ad
revenue has increased more than tenfold, and 100
percent of my available inventory is now sold
through AdSense.”
- Vik Kachoria, Entrepreneur, Real Adventure.
1.6 Am I Going to Make a Lot of Money Off of This?
While we can’t guarantee results, of course, since a lot of
your success lies in your own hands, we wouldn’t have written this
book if we didn’t believe in the power of Google AdSense. A lot of
webmasters are making a lot of money off of AdSense, and there’s
no reason you shouldn’t be one of them.
The amount of money you can make with Google AdSense
mainly depends on what user needs your Website fills. For instance,
a site about women’s issues can make some serious bucks on
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AdSense because of the high level of competition for related
keywords.
The CPC (cost per click) is the amount you get paid every
time a user clicks on one of those ad banners. CPC rates for
competitive keywords can be more than $1, which translates
directly to your site’s earning potential within the program.
However, if you’re in a less competitive market, you’ll make
less money—that’s just a fact of life. Still, it’s unusual to see anyone
using Google AdSense report earnings of less than an effective $1
CPM (cost per 1000 impressions), and the average runs in the range
of $4-$5 CPM. Some people are making an effective CPM of $15 or
more with AdSense. Oh, and best yet, this is all after Google takes
its commission.
About that commission…commission is definitely one thing
is that’s a little bit ambiguous with AdSense. Google doesn’t
publicize it’s “cut”, and only displays the publisher’s cut in
proprietary member reports, so getting good, accurate information
on this has been difficult.
To date, comparisons of AdWords rates with AdSense
earnings add up to commissions of between 40% and 60%. People
speculate all the time on user boards as to why Google refuses to
publish its commission rates, but no one has the answer. It might
have something to do with legal reasons or it could just be that
Google wants to retain the ability to change rates without having to
send out an announcement about it each time, which costs money.
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