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Phonological Ambiguity

This is when you use words that sound the same, but have a completely different

meaning.

Here are some examples of Phonological Ambiguity…

“Hare” sounds the same as “here” and “hear”

“Buy now” sounds the same as “by now”

“Ear” sounds the same as “air”

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“See” sounds the same as “sea”

This is really easy to use in a sentence and is traditionally found inside of rhymes, however you can use this in many different areas of life, either just for fun, or for a specific purpose.

There’s a funny Rhyme that starts off like this; “She spells C with sea shells she sees on the sea floor.”

Frequently I notice this in marketing and sales; “By now you may decide that

you’re ready to buy now, but before you buy now, consider that by now you’ve

already seen everything you need to make a decision to buy now.” When

Phonological Ambiguity is used in this context, the sentence is also referred to as having Embedded Commands (for another book).