1 INTRODUCTION
As a business owner, you know the importance of having other people know about your business. Advertising is rarely an option. Even those huge companies that you know well, who do not need to advertise (because you will likely go to them repeatedly) put a good deal of their profits back into advertising their business.
As a small business owner, marketing your business is important. It does not matter if your business is a small one, such as a local repair shop or retail store, or a larger one, finding the right way to communicate with your prospective clients is critical.
One of the biggest concerns a business has is getting their potential clients to know about them. You know you have a great service. You are confident that you can wow the customer with your abilities. Yet, they do not call. They do not come in to your store. They do not visit your website. The only way to help this process is by spreading the word about your business and letting everyone know what it is and what it can do for them.
Do you have a strong advertising background? Most small business owners (offline and online) do not. Yet, you do not need to have this type of advertising background to find success through advertising means. The more creative and direct you are, the more successful you will be. Keep in mind some things you do not want to do such as promising more than you can offer. However, be as creative as you can be if you hope to attract new customers to your business.
This book outlines the tips and strategies your business needs to do well in 2018, a year that promises to offer new opportunities, new insight and plenty of profit for those businesses that can provide they can advertise well. However, this is an area of business that is changing. If you are to find success in business in your 2018 advertising strategy, you need to stand out from the crowd and approach advertising in new and interesting ways. This book provides you with 101 ways to build an effective advertising plan.