Google SERPs can be a really powerful tool for you to expose your music and content to fans during the Exploration and Purchase phases of the Fan Journey.
By optimizing your band SEO to enhance your keyword SERPs, you can offer a rich online fan experience that can encourage fans to listen to more of your music and get to know your band - and maybe buy a concert ticket or download an album.
In the following chapters we’ll dig deeper into the technical details for optimizing your structured data to get all of those fancy Knowledge Panel results. We’ll also explain how to optimize your band website, videos, and other SEO ideas and best practices.
Meanwhile, take some time to get to know your own SERPS.
Hopefully you’ll come out of this with a strong understanding of where you need to go with your band’s SEO. Now we’ll get into the nitty gritty on how to do it.