This chapter concludes the eBook on SEO for musicians. Although it wasn’t exactly light reading, we hope that we’ve succeeded in simplifying the SEO process for you, and making it all clearer.
There are always new and creative ways of using SEO to improve your fan experience, and maybe even help grow your fan base. But the fundamentals we’ve outlined in this eBook should always be the same (at least for a while).
We’ll close off the eBook by talking about measuring your results. Progress with SEO always takes time, so you may need to be patient. When you make a change or optimization, don’t expect to see results overnight - it could take a few days or even weeks.
Some improvement to your SEO will even happen naturally, as you publish more content and become more popular.
Pay attention to the SERPs over time for the keywords that matter, and always have the fan experience in mind. When you notice something change, think is this the best thing for my fans?
Keep an eye on the amount of traffic arriving to your website and other profiles.
Bandzoogle’s built-in website analytics.
Bandzoogle has a dashboard for key website metrics. If you love to nerd out on data like we do, you can dig even deeper by using Google Analytics on your own website. Although you won’t be able to see what keywords people are using to find your site, you can see which pages they land on from organic searches.
If you have Google Analytics set up on your website (which you absolutely should), you can find organic search traffic data by selecting the “Organic Traffic” Advanced Segment as below.
Use Google Analytics if you’re ready to dig deeper, with Advanced Segments.
You can find the Landing Pages report in the left side menu, which we pointed to in the above image. This tells you how much organic search traffic each page of your website gets, and therefore how visible that page is in SERPs for keywords that people are searching for.
When you see overall traffic going up from organic search, that means you’re doing something right.
When you see traffic going up or down for specific pages, that gives you a clue about what keywords you should be looking at to understand what’s happening.
Other more advanced SEO analysis tools exist, like Moz or Ahrefs. They generally cost money, though, and are likely overkill for most musicians.
Your best bet is to keep an eye on your traffic, and regularly look through your own band keyword SERPs to see what’s happening.