When we talk to other musicians about music marketing, SEO is a topic that comes up often. And why not?
The good
The not so good
SEO is known as a bit of a dark art. It’s not particularly easy to do well, and as a musician you just don’t have time to become an SEO rockstar. You have songs to write, tours to plan, rehearsals to organize.
A lot of the SEO advice out there for musicians skims the surface: optimize your title tags, get backlinks, create content, and such. This is all relevant and useful advice, but we need to address the critical strategic aspect that makes SEO for musicians a little bit different than SEO for everyone else.
In this eBook we’ll cover the bigger picture - the abstract and conceptual. We’ll address the big question, which is: “How can SEO actually help me as a musician?”
This is a question you need to have the answer to, in practical terms, before you start investing your time in your SEO. Just because certain SEO strategies work for millions of businesses, doesn’t necessarily mean they will work for musicians.
Musicians need a unique SEO strategy with its own unique set of tactics. We’ll try to give you a complete SEO advice package, an entire process, to work with.
The Bandzoogle Team
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