Chapter 9 –
How do You Go About Marketing Your Online Business?
In the final chapter of this book, we will look at various ways in which you can market your online business. The reason for marketing an online business is in order to get that all important traffic to visit your site. This traffic consists of visitors, who will then become your customers and start purchasing your product or service from you.
The first thing you need to do is learn how to optimize your website so that it will start getting ranked in the top three search engines (Google, Yahoo and MSN. The sooner you do this the faster it will get ranked and the sooner the traffic will start to appear at it. A great way of doing this is by investing in either a book, E-book or Ecourse on how to optimize your site, or you could try some of the following methods instead. The best way in which you can optimize your website is by ensuring you have back links to your site. This is where you have links to your site placed on other sites through various different methods. Below we provide you with some that are useful in order to get those all important back links to your website.
Link Exchanges
This is where you exchange links with other websites that have complimentary products or services to your own. It will not only give you direct traffic from the link, but will help to increase your pursuit for getting ranked higher in search engines.
Write Articles
It is important that the articles you write are interesting and full of useful information regarding your niche. This is probably one of the best ways around for gaining more traffic to your website. Not only is it free, as there are many article sites around where you can have your articles published for free, but each article you have published will be providing a link back to your site. This means that you are helping to gain even higher rankings where search engines are concerned. When writing an article, you should always include information about you, the author (this will usually be in a resource box at the bottom of your article), and do not forget to include that all important link to your own website.
By distributing to numerous article sites, you are not only gaining traffic (as when someone sees it on there, they will click on your link if they like what they saw), but also you get a link that points directly back to your site, which the search engines use to rank sites.
However, if you are someone who dislikes writing, then you could always look at using a ghostwriter. There are many sites around today who offer ghostwriting services, but when initially setting up an online business, this may not be an expense that you want to incur.
Online Forums
When using these, do not forget to include your signature line at the end of any comments that you make, as this will then provide a further link back to your site. The best bet is to stick to forums that are on the same topic as what you are trying to sell. Not only will you be learning about your potential customer’s desires, but you’ll be able to establish yourself as an expert in the field.
Blogs
Blogs are a great way of ensuring you get back links to your site. So why not start a blog on your website? But ensure that you post to your blog several times a week and think of it as news page for your site. Certainly blogging has become the in thing at the moment on the web. You only have to do a quick search to find out just how many there are.