Chapter 4: All About Personal Accounting
When you have a small home-based business, and are basically just starting there are many ways to make a large leap ahead.
One of these great methods is to sell online merchandise. An online store can be set up relatively easily and e-commerce has been proven to be quite successful. There are many sites online these days that make e-commerce an excellent decision for your business.
Microsoft now offers a great service known as Bcentral, and is offering great deals on server and hosting packages that run on a monthly scale, or basis. This is a great tool for the individual that is looking to delve into the e- commerce field. If you have an idea for a catalog, and need tools to get it up and running such as templates, and logo creators this could be your solution you’ve been waiting for.
Not only will you receive the templates and the graphic creators, but also you will receive the quaint shopping cart in the top right-hand side of the page. Having the opportunity to track and control orders and sales is made very easy as you will receive automated conformation through e-mail. Being able to become a member in the PayPal system is also a good idea, as you can never have enough payment options attached to your site.
This just increases your chances of sales. You will also be given the opportunity to keep track of customer traffic to your site as well. This makes for a very handy service indeed.
Another great service is provided by eBay, the stores offer a very popular alternative and have a sliding fee scale to fit most businesses needs and budget. The basic service is for the smaller of the businesses that have a smaller volume of traffic.
This does not mean that you will not have access to some great tools for your site. You will not be able to keep track of the flow of traffic or sales with this service and there is a very limited directory, yet it is still a good service for someone who is just starting out. The next level of the eBay service will provide more for the business that may be needed as time goes on.
It places your priorities in relation to the product you are trying to sell; knowing exactly what the consumer is looking for makes it easy for them to adjust your targeted areas. You will get some traffic reports and sales figures, but not many.
The third and final level of the eBay store program is exactly where you want your business to be placed. This is the premier spot or the center stage. This is the place where the bulk of the strongest traffic will be located. This will give you a much stronger shot at making those sales.
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