Additional features your business can use for LinkedIn Marketing
If you are not satisfied with the wide range of marketing tools LinkedIn offers, there are more. There are some features of LinkedIn which you can use for further marketing your business. Here are two important of those features- Groups and the Marketing Solutions Blog.
LinkedIn Marketing Solutions Blog for staying up-to- date
LinkedIn Marketing Solutions Blog contains information on the latest trends on marketing on LinkedIn. If you subscribe to their newsletter, you will receive updates every day. The blog is written by LinkedIn Editors- so you will know that what they post is credible and based on insights on their huge user base.
Message Ads for personalized connections
Message Ads (formerly Sponsored InMail) is a paid marketing tool of LinkedIn that you can use to send personalized messages to people outside your connections. This tool can be useful to reach prospective customers and to generate leads.
Utah State University used LinkedIn’s Sponsored InMail in order to attract better candidates. It delivered messages to regional professionals about its MBA and Msc programs through the tool. The initiative led to an ROI of 20:1 and conversion rates of 70%.
LinkedIn acts as a strategic tool to help with recruiting new staff, enabling the user to identify, interact and hire well-suited candidates. This can be achieved through a free LinkedIn account. Alternatively, a premium account can be used for companies looking for larger intakes of new starters on a regular basis.
The network of business contacts you have built through LinkedIn connections can help in referring suitable candidates if you put out a request through LinkedIn InMail. In addition to this, a company can post an update sharing news of a new opening with details of the type of person you are looking for.
Once candidates have been identified, check out their profiles and, if interested, you can connect with them via InMail to take them to the next process.
You may also employ the search features discussed earlier in order to drill down and identify a pool of candidates using specific search features.
There are hundreds of LinkedIn groups for job seekers, so another option would be to find the most appropriate group to your vacancy and location and post job details in there also.