LinkedIn Marketing Guide for Business in 2021 by BestBusinessBooks - HTML preview

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Table of Contents

Section 1

Introduction to LinkedIn

Why is LinkedIn Marketing important?

How to start LinkedIn Marketing for your business?

Create and optimize your personal LinkedIn profile

Section 2

COMPANY PAGES VS PERSONAL PAGES

COMPANY PAGES

Section 3

Building your community

Section 4

LinkedIn for Lead Generation

Section 5

Best LinkedIn Marketing Strategies

Optimize your search (SEO)

Use LinkedIn for Research

Use paid-for adverts to reach you target audience

Regularly create engaging content

Add and maintain connections

Section 6

Tools to enhance your business’s LinkedIn Marketing Strategy

LinkedIn Analytics for data driven results

LinkedIn Groups

Using LinkedIn Applications

L inkedIn Automation tool

Section 7

Additional features your business can use for LinkedIn Marketing

LinkedIn Marketing Solutions Blog for staying up-to-date

Message Ads for personalized connections

Using LinkedIn to recruit

Section 8

Concluding benefits of LinkedIn