COMPANY PAGES VS PERSONAL PAGES
LinkedIn has a strong emphasis on individual personal profiles and their interactions. However, it is advantageous to have a company page on LinkedIn, even it if is just a source of information for your company, including your address, website link and an overview of the products and services you offer.
THINGS TO CONSIDER
While developing your business LinkedIn strategy, bear in mind that LinkedIn puts a stronger emphasis on individuals and their profiles than it does on company pages, so think about harnessing your own presence and your staff’s presence on LinkedIn, making sure all activity is in line with your business strategy.
A personal profile allows for personal interactions and relationship building, and it is a requirement to have a personal LinkedIn account to create a company page. A company page can operate as a point of reference, providing information and signposting people to your website.
Those who follow your company page will expect to see content directly relating to your business activity, or wider industry.
As with all social media and digital marketing activities, it is important to consider how your efforts on LinkedIn can be integrated with your wider efforts on other platforms, your website and email campaigns.
In order to maintain your profile effectively, consider the following tips:
There are more than 4 million LinkedIn company pages. While LinkedIn is focused mainly around individual profiles, companies do tend to have a presence. Company pages tend to serve as a source of information whereas the more strategic relationships emerge from the interactions of individuals using their profiles to speak to other individuals.
Having a company page gives your organization a presence on LinkedIn and allows your staff to list the company page as their employer. This means visitors to your personal profile and your staff’s profiles have a clickable link to your company page, providing information about your organization.
LinkedIn company pages are also very SEO friendly!
COMPANY PAGE BENEFITS:
Company page is a powerful marketing tool as well, so consider creating one if that aligns with your marketing goals and strategies.
CREATE YOUR COMPANY PROFILE
In order to create a company profile for your business, go to the LinkedIn Pages section available at LinkedIn Marketing Solutions. You will find a button for creating a LinkedIn profile for your company.
Fill out the next page by entering the name of your business as well as providing a LinkedIn Public URL. The URL will help users to find out your company’s profile easily. Make sure the LinkedIn URL is simple yet unique.
FILL OUT AND OPTIMIZE YOUR COMPANY PAGE
Having created a profile of your business, it is now time for you to fill out the details of the profile. Head out to the Overview section of your company profile. Then fill out the details. A complete Company Profile must have the following details filled out-
Logo;
Company Description - Company website;
Industry;
Company Size;
Headquarters;
Company Type;
Founded;
Specialties.