3 Quick Tips To Making The Most Out of Facebook Ads
Many people usually log on to Facebook just for fun, but many businesses are turning to the social networking site as an effective advertising platform. By just placing ads on this platform (Facebook), you can zero in on a select chunk of a billion users depending on their demographics and interests.
Advertising on Facebook involves various considerations unlike the other online ad platforms. For instance, Google AdWords, matches main keywords on Google search results pages, while Facebook Ads match specifics in a user profile.
How exactly can you create an effective Facebook Ad? I shared a perspective on how business can get the best out of Facebook Ads. Here are 3 quick tips.
1. Make the most of social context
Facebook ads are very effective even as much as twice or three times more when a business uses them to advertise a page on the Facebook platform. For instance, when you send clickers to your Facebook page, or a related event you are likely to get more clicks than if you just send them to your site.
Facebook allows you to form a longer term bond with many of your potential customers. It lets you win their trust in you, to increase personal interaction and to gradually push them to become a reader, customer, volunteer or a donor.Facebook ads will generally catalyze new fans and event attendees to visit your site after being connected to you on this platform.
2. Use great images-Avoid logos
Facebook ads are usually not a brand awareness exercises. They may have more whistles and bells than Google Adwords, but are aimed at doing the same thing; creating attention and funneling it somewhere else. They need to be focused – not experience and awareness focused.
Few marketers at most times can resist the given chance to use their logo wherever and whenever possible. But you should ask yourself how repeatedly do you see logos when using Facebook? When you notice an advert, is it because of some clever wording or a striking image?
You may tend to think that your logo is the best, but chances are that the right piece of photography will effectively perform far better. I have seen this many times in campaigns that I have run. The logo flops and, just when it is swapped for a good photo, the campaign picks up suddenly.
Consider images with the following characteristics:
Simple, Bold colors, landscape orientation, clear shapes, close ups rather than using panoramas Symbolic value rather than using aesthetic value
You can even consider using text inside your images. This is a better way to get your point across boldly and fairly clearly, but it usually comes at the cost of an attractive image. You should be careful not to trade impact for just clarity; you need both and equal considerations.
3. Daily checks and weekly tweaks
Socrates quoted that “unexamined life is not worth living.” This is very true: there is no point in running a Facebook ad or campaign if you are not going to learn and also adjust along the way. Facebook’s statistics are easy to understand and also easy to use There is no excuse to pray and spray, or even to let the advert run for weeks without making adjustments to it.
The ad platform will let you adjust any aspect of an advert. If you think that image is working, try another one and see the results. This also goes for the wording and the demographic targeting.
Check your ads on a daily basis but update them only on a weekly basis. You wish to accurately track the effect of the changes you’re making have the performance. If you are going to adjust an advert, do it one or two variables at a given time. For instance you can change the image, but not targeting or vice versa.
Ready? Set, go!
What are you really waiting for? Start experimenting today. Wait for a few months and you will be able to learn more tricks.