Schema.org and Structured Data
Have you ever noticed that some items of search engine result pages get additional elements, like five-star reviews, publication dates, etc.? Here’s what these items look like on Google:
Schema.org (or simply Schema) is the reason why search engines display certain pages this way.
It is necessary to note that these tags do not influence search engine rankings directly. However, they enable Google, Bing, Yahoo, and Yandex to display visually-pleasing rich snippets with ratings, authorship, and similar stuff. In some cases, this gives users a good reason to choose your site over its competitors.
For instance, a shop with good reviews will look more trustworthy than the one that has no reviews at all. That’s why it may prove a good idea to add Schema to some of your web pages and see if it influences your rankings or click-through rates. To find out more abou Schema, take a look at the following guide from moz.com.