The Basics of Local SEO
Local businesses will benefit from additional ranking opportunities provided by Google and other search engines. Have a glance at the following example:
Notice a couple of results placed below the map, just before the regular search items? This dedicated search box is reserved for local businesses that have a Google My Business account. Basically, local SEO allows you to optimize your website so that it can appear in this box, in addition to the general SERP listing.