SEO Foundations for Small Business Owners by Eli Davis - HTML preview

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Further Reading and Useful Links

If you’ve managed to go this far, congrats, you’ve mastered the very basics of search engine optimization. You’ve probably noticed that most of the chapters contain links to other resources with various SEO-related issues inspected in greater detail. We’ll list some of these sources below in case you need a quick reference. Besides, we’ll include several additional sources with useful info:

Introduction to SEO

The Beginner's Guide to SEO (moz.com)
What Is SEO / Search Engine Optimization? (searchengineland.com)
Intro to Search Engine Optimization (searchenginewatch.com)

Keyword Research

Beginners Guide to Keyword Research (moz.com)
The Kissmetrics Guide To Keyword Research – Part I: Keyword Discovery (kissmetrics.com)
Why You Should Never “Do Keyword Research” Again (searchengineland.com)

On-Page SEO

Illustrated Guide to Advanced On-Page Topic Targeting for SEO (moz.com)
A Visual Guide to Keyword Targeting and On-Page SEO (moz.com)
On-Page Ranking Factors (moz.com)
The On-Page SEO Cheat Sheet (neilpatel.com)

Title and Meta Description

Meta Description Magic: Think Less about SEO & More about Click-Throughs (kissmetrics.com)
How To Write A Meta Description That Gets Click-Throughs (searchengineland.com)
Title Tag (moz.com)
Meta Description (moz.com)

SEO-Friendly URLs

What is a SEO Friendly URL Structure in WordPress (wpbeginner.com)
A Guide to the Perfect SEO-Friendly URL Structure (seositecheckup.com)
SEO friendly URLs (yoast.com)
SEO Best Practices for URLs (moz.com)

Alt Tags

Image SEO: alt tag and title tag optimization (yoast.com)
6 SEO Myths about Alt Tags (practicalecommerce.com)
How to optimize images for SEO (searchenginewatch.com)

SEO-Friendly Content

SEO Copywriting: How To Write Content For People and Optimize For Google (neilpatel.com)
10 tips for an awesome and SEO-friendly blog post (yoast.com)
A Beginner's Guide to Creating Content for SEO (wordstream.com)

Schema.org

Schema.org Structured Data (moz.com)
Schema 101: How To Implement Schema.org Markups To Improve SEO Results (searchenginejournal.com)
How to Use Schema Markup for SEO: Making Your Site Easier to Find for Stupid Machines (wordstream.com)

Information Architecture and Internal Linking

Site Architecture & Search Engine Success Factors (searchengineland.com)

Information Architecture for SEO: Drive More Search Traffic with IA for S (wordstream.com)

The Seven Commandments of Internal Linking that Will Improve Content Marketing SEO (kissmetrics.com)

Link Building

The Advanced Guide to Link Building (quicksprout.com)
Link Building Strategy: The Ultimate Guide to