A Quick Intro to the Very Basics
It’s 2016, and pretty much everyone knows that “SEO” stands for “search engine optimization”. But what exactly does this mean? Moreover, why is it so important for your business? Actually, it’ll make more sense if we start with the second question.
Search Engines and Candy Shops
Say, you own a shop that sells craft liquorice candy. Naturally, you’d want to advertise, but how exactly are you going to do this? Given the fact that relatively few people have a taste for liquorice, any means of mass advertising (like billboards, flyers, or commercials for TV and radio) might turn out a waste of money. With a product like that, you’d want to target a specific audience of liquorice fans
Luckily, that’s exactly where SEO comes in handy!
To reach your ideal customers, you can get a website (or an e-store) and optimize it for relevant search queries (like “buy craft liquorice candy”). If you do everything right, people will see your site every time they use Google, Bing, or some other search engine to find a nearby liquorice candy shop. Thanks to the fact that these people are intentionally looking for the products you sell, they are more likely to become your customers.
Of course, the same principle works for other kinds of products or services, as well as non-ecommerce projects.
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