Keyword Tools
Almost every keyword research implies assessing the traffic volume behind every particular search query. Another thing that you’ll need to familiarize yourself with is grouping related keywords. Here are the popular online tools that you will use when analyzing the search queries and keywords:
Google Trends can help you monitor the search volume associated with a given keyword. In other words, you can see how many people use a particular phrase to search for products, services, or content. Ideally, you need to aim for the keywords that are popular, yet aren’t too general and/or overused by your competitors.
Formerly known as Google Webmaster Tools (GWT), Google Search Console provides you with all kinds of data related to the search traffic that comes to your website. This too provides you with insights into what queries work better for your business and helps you identify various SEO-related problems that your website might have. You can get a detailed beginner-friendly review of Search Console from Moz or directly from Google.
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SEMrush is a competitor analysis service that provides you with insights into the keyword strategies used by other businesses in your niche. To learn more about this online tool, have a look at this quick video tutorial created by the SEMrush team. The video is less than three minutes long, and it provides a great introduction to all the basic concepts.
SEO Review Tools
The keyword suggestion service from seoreviewtools.com is great for anyone seeking to build a primary list of keywords. The service automatically suggests trending keyword variations that you can use for your SEO campaign. Moreover, it lets you target search phrases by location and incorporates the basic results from Google Trends.
Use Buzzsumo to research trending topics and content formats that get the most social shares. Besides, you can use this tool to see how many people repost your content or to generate content ideas for your future posts. The basic functionality of Buzzsumo is available for free, but there’s also a paid version of the service for more in-depth research.