Mailing lists are one of the best marketing tactics in Internet business. Mailing lists have many perks, among them are that they allow you to reach a targeted group of customers who are wanting to hear what you have to say and they offer you a direct line of contact with your customers which enables you to keep your customer-seller relationship fresh.
When it comes to building a mailing list you can try two ways which produce the best results. You can create an E-zine or newsletter or you can offer a free gift or bonus in order to get the customers email address.
In either case, the customer is willingly giving you their address because they want what you have to offer in return – the E-zine or free gift. Somewhere in the process of gathering their information and explaining why you want their email address, you should tell them that by giving you their email address they are agreeing to receive mailings from your company.
This is true for both the E-zine and the free gift, since you will be sending them things on a regular basis with both methods.
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You have now put in place the method of gathering email addresses of interested people to build your mailing list. Now all you need to do is organize, manage and use your list.
Many of the people on your mailing list will be customers all ready. However, some of them will be potential customers who simply showed an interest in what you were offering. This gives you the opportunity to now sell to them.
If you are using an E-zine then you have to be sure to put out a new edition on a regular basis. Your E-zine should always contain information on your products and provide a direct link to your website.
If you are giving away a free gift, then you need to ensure it is promptly delivered. You can then periodically, send special notices or letters regarding your products. In these notices make sure you include a direct link to your website.
You need to keep your list organized. If you get bounced back messages, then delete that email address. If customers ask to be removed, then you must remove them. It can help by using an automated mailing program to make this process easier.
You will be surprised just how many additional orders and extra business you get through this seemingly simply process. Mailing lists can really help to boost your sales.
Plus, they are free to you and you are safeguarded against being accused of SPAM since the email addresses were willingly given to you. Additionally, this is considered a low pressure sales tactic, which people are less likely to ignore and feel more comfortable with.
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Using mailing lists can create a great marketing tool. You can take full advantage of them by taking every chance to send out information and entice the recipients to come visit your business and purchase products.
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