We have discussed that marketing strategy is ever changing. One such real innovative way of marketing the products and services is marketing through emails. One may call it-reformed mailers, which used to reach the consumers through the postal media. Many renowned companies have started using this methodology for branding their promotions. If you are a member of yahoo or MSN or Rediff email services, you must Page 24 of 42
The Internet Marketing Online Goldmine have been receiving plenty of mails everyday. It may be the financial products or Computer printers. They always come up with some promotional or discount offers.
Companies are also using emails for collecting information on the competitor"s products.
Companies want that their emails must be read properly and to ensure the proper usage of their emails they pay to you to read the emails. The emails are some usual promotional advertisements or even may be for gathering information on their competitors. Most of the emails you will find is encapsulated with a link to the original company"s site. This link will open the advertisement. In this way they ensure the visit to their website and some of them force you to leave the ad open for a mere 30 seconds when they focus on their key features.