Pay Per Lead is a very profound marketing technique. In this method you refer sales lead to a merchant by some means like referral through your website or by sending mails to users describing the salient features of the merchant"s products. The objective is to send a potential customer to the merchant's web site. For your effort in sending this sales lead, the merchant pays you commission. This technology marvels have given scope to find visitors whether its from your own website or from the emails sent by you.
Here your job is limited to sending leads only, NOT sales.
Most importantly pay per lead is a pre- sale. The customer does not have to buy any product or service for him to be paid. The customer needs to visit only; prominently he has to show interest. Pay per Lead generally is done either by clicking links like Google Adsense or filling out forms showing the interest level of the customers, where the forms are to be submitted online. On receiving the form, the merchant starts applying his marketing techniques through various modes of interaction to convert the lead to a sale.
Let us take an example of Paypal (http://www.paypal.com), the virtual bank. Paypal pays you a sum of $5, when some referrals of yours sign up with paypal.
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The Internet Marketing Online Goldmine The most profound logic for the most renowned marketing giants is when an enquiry shows interest in your product or services and then half the marketing is accomplished.
This based on the notion that an uninterested person will hardly waste his time is making a phone call or submitting the form for a product.