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This e-book has been written for information purposes only. Every effort has been made to make this eBook as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this e-book provides information only up to the publishing date. Therefore, this eBook should be used as a guide - not as the ultimate source.
The purpose of this eBook is to educate. The author and the publisher does not warrant that the information contained in this e-book is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this e-book.
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Introduction...................................................................................................................................................... 5
1. Why Is Sharing Video Content So Popular? .............................................................. 8
Types of Video Content................................................................................................................................ 8
Why Use Video Content? .......................................................................................................................... 10
Market Demand.............................................................................................................................................. 11
Customer Satisfaction................................................................................................................................ 11
2. Social Media and Video Marketing................................................................................... 13
Effective Social Media Strategies.......................................................................................................... 14
Generating Interest On Social Media................................................................................................... 15
Growing Your Social Media Presence Through Video................................................................. 16
Using Video to Connect With Social Media Followers................................................................. 17
3. Get Younger Customers By Using Snapchat......................................................... 19
Why Snapchat Works.................................................................................................................................. 19
Why Businesses Need Snapchat........................................................................................................... 20
What Can You Share On Snapchat? .................................................................................................... 21
Using Snapchat for Research................................................................................................................. 21
4. Why You Shouldn’t Ignore Instagram........................................................................... 23
Effective Instagram Videos...................................................................................................................... 24
Connecting With Customers.................................................................................................................... 24
Linking Networks Together...................................................................................................................... 25
5. Using Video for Describing and Reviewing Your Products..................... 27
Why You Should Consider Video Product Descriptions............................................................. 27
Reaching Out to Customers Through Video Descriptions........................................................ 28
Why Video Product Reviews Are So Effective................................................................................. 29
Video Reviews: The Personal Touch................................................................................................... 30
Using Video Reviews to Connect With Your Customers............................................................ 31
6. Why Your Business Needs a YouTube Channel................................................. 32
Benefits of Using YouTube...................................................................................................................... 32
Using YouTube to Improve SEO............................................................................................................ 33
Using YouTube For Advertising............................................................................................................. 33
Connecting With Your Target Audience on YouTube.................................................................. 34
Innovative YouTube Video Ideas........................................................................................................... 34
7. Encouraging Video Sharing.................................................................................................... 36
Sharing Incentives........................................................................................................................................ 36
Standing Out................................................................................................................................................... 36
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Engaging With Viewers.............................................................................................................................. 37
Conclusion..................................................................................................................................................... 38
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Video is the next big thing in marketing, with more and more businesses from almost every possible industry taking advantage of the motion picture in order to advertise their brands, products, and services.
Video has long been a marketing staple, with television adverts being around ever since the early TV sets. However, today’s video marketing isn’t limited only to costly, feature-length television commercials.
Thanks to social networking sites such as Facebook, Instagram and Snapchat, it’s now possible to share your marketing videos online with a wider audience, or even share live videos.
YouTube, the biggest video sharing company online, is also the first choice of video marketing platform chosen by the companies who are taking full advantage of this recent trend.
Video content has been proven to be the most effective of the majority of other forms of online content. When watching a video, customers are more likely to remember the video than they are to remember written content or an image, for example. Because of this, marketing videos tend to have a much bigger impact on potential new customers as opposed to a marketing banner, for example.
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This, along with the fact that video can attract a much wider audience than most other forms of content, is one of the main reasons as to why video content is the latest big trend in marketing, and you should definitely utilize its powers for your business, whether small or large.
In this book, you’l discover:
Why you shouldn’t ignore the rising popularity of video marketing;
How to use social media effectively for video marketing; How to use Snapchat to reach out to the younger generation;
Why Instagram videos are so effective;
Why you should definitely consider video product descriptions;
How video reviews can help your company;
The various types of video content you can benefit from, and Why every business needs a YouTube channel.
Video can be an extremely powerful medium when it comes to connecting with and communicating with your audience. Many businesses have found that the use of video allows them to better present their brand ‘voice’ and image in a way that customers wil be able to relate to personally.
Since the video medium is so versatile, any business can use it in order to reach out to their customers provided that they have 6
carried out a lot of research on their target market and can come up with a video which will make their brand relatable.
Another benefit of video content for businesses is that it no longer costs half your budget to make a good marketing video. Thanks to modern technology, it’s possible to put together a good video using a basic camcorder or even a smartphone.
Video editing software can be obtained cheaply or even for free, and you don’t always need to hire actors, either – sometimes animations can be just as powerful when it comes to getting a message across. Because of this, video marketing is also increasing in popularity because it has become significantly more accessible to smaller businesses.
With a number of platforms to choose from when it comes to spreading your video content – YouTube, Facebook, Twitter, Instagram, Snapchat and blogs to name just a few, there’s no reason why any business owner shouldn’t be seriously thinking about using video content and video marketing in order to reach a wider audience and spread the word further about their brand, products and services.
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1. Why Is Sharing Video Content So Popular?
Business owners who keep up with marketing trends will know that video marketing is huge. With more and more social networks adapting to the latest developments in video marketing – for example Facebook’s new ‘Live’ feature, which allows both company and personal Facebook account holders to post a live video feed recorded from their smartphone to their Timeline, if you’re a small business owner, now is the time to get involved with this new trend in order to make sure that you don’t get left behind.
