Trait 5: Entrepreneurs Want to Help Others
You’re probably looking at this whole entrepreneurial gig as a way to help yourself. I mean that’s obvious. You want financial freedom, you want to be your own boss, you want to set your own hours, you want to do what makes you happy.
But let me ask you something: does part of your motivation rest with helping others?
You see, most successful entrepreneurs share the trait that they really do enjoy helping people. They love the feeling they get when they know they’ve done something meaningful or made a difference in someone’s life.
Money is good, of course. But getting a “thank you” email, a good review or an unsolicited testimonial can just make your whole day.
Can you relate to any of this?
The reason why this is important is because if you just focus on your needs – such as the amount of money you want to make – then you’re not always going to do what’s best for your customers.
I’m sure you’ve seen examples of this before. Have you ever received an email from a marketer who really sounded pretty desperate to make a few sales? So they put together a product package – maybe some stale resell rights books – and expect you to jump all over it just because they need to pay their mortgage.
That doesn’t go over very well, does it?
When you treat your prospects like ATMs, they’re going to feel used. They’re going to drift away. They’re not going to buy from you anymore. They’ll go to your competitor who seems more interested in solving their problems than in pocketing another sale.
So that’s what you need to do too. Focus on your customers’ needs and wants first. Create products that will really solve their problems. And put in place a customer-service system that puts your customers first and makes them feel special.
Zig Ziglar said (paraphrased) that if you help enough people get what they want, then you’ll get what you want too. So focus on really helping your market – be the best at providing solutions for your prospects -- and you’ll likely be surprised at just how much success and wealth comes your way.
Next up…