Encourage your real life customers to also follow on social media. Offer deals and discounts to existing customers only and make it clear that you appreciate their continued business and online support. When customers see the people behind the social sites, they’re more likely to follow and check in from time to time.
Don’t outsource (unless you absolutely have to).
Social media is great because anyone can do
hire an intern specifically for the role of social
it. If you’re a small business owner and you
media manager. Get expert advice or bring in
hire an expensive firm to be the voice of your
an industry consultant to explain the do’s and
company online, you’re likely not portraying
don’ts of using social to promote services and
your company the best that you can. To truly
you’ll maximize the value of this marketing
better your business, you need to find someone
strategy.
within the company to lead the conversation
in the online space. Current employees know
Don’t let social media marketing get pushed
the most about the business and they can
to the side simply because you haven’t seen
accurately and effectively convey the key
instant success. It’s truly one of the easiest,
messages. That doesn’t mean you should dive
least expensive ways to get eyes on your
into social media before you’re prepared or
offerings and raise overall brand awareness.
Start slow, be consistent, and be natural. Lots of humor and plenty
of photos go a long way. Good luck!