DAY 10 - Bill Slawski
Find a Voice for Your Business
I wrote my first blog post on September 10th,
But we just didn’t know how to respond to
2001. I didn’t write another post until at least
a crisis that impacted so many, and was
4 months later. It was a blog for a friend’s solo
completely outside of our original plans. We
law practice in the State of Delaware, and we
lost our voice before we managed to get more
had discussed many times the kind of things
than a few words out – sometimes things
that we would be writing about. But we hadn’t
happen that you just don’t anticipate. I wanted
anticipated the events of September 11th, and
to write about what had happened when the
I just didn’t have the words.
World Trade Center was attacked, but I didn’t
know what to say that could help others.
We had a strong plan for the kind of content
that we would be creating, and it was focused
The blog would go on to be cited as one of
upon tracking and reporting upon legal issues
two examples of the use of blogging as a way
within the state, local events that visitors
to build a positive professional reputation, in a
might be interested in learning more about, the
book published a year later that was cited by
history of Delaware, and what was happening
Amazon as one of the 10 best books on digital
at the Courts and within the State legislature.
culture in 2002.