Having your own blog lets you become part of a conversation with people who may use your services or purchase the products you make, and enables you to have a voice. Sometimes you may be at a loss for words when something completely unexpected happens, but it’s possible to come back even stronger when you’ve created your own platform.
When we decided that we would start blogging again, we stuck to our original plans for what the site would contain. It helped us create relationships with other legal bloggers, attract positive attention with people who were looking for legal help, and get involved in discussions with people whom we met through the blog.