Use short sentences. Stop and think before
gives perspective. He can zoom out and
you vomit a lengthy paragraph onto the
show—not just tell—the big picture.
page. Thesaurus.com is your best friend. So is “Delete.” Don’t stray from your bottom
For example, instead of writing: Dan is a mean
line. No one wants to read a run on sentence
boss.
that rambles and confuses because it’s really
annoying and hard to digest so the poor reader
Try: Dan stole Bill’s Halloween candy and ate it
will probably stop and give up on your ability
all, even the Snickers.
to use the English language.
Give your company human qualities by making
brief comparisons and analogies. A good writer