We’ve been guiding all of our clients towards
The reason for us promoting G+ in this way
building up a strong and active presence on
is simple – Google WILL eventually use the
Google+. It’s not necessarily because we think
social signals they get from Google+ as ranking
it is the new Facebook, nor because we think it
factors in the search engines. Put simply:
is particularly cool. It isn’t (yet).
How your website ranks in Google’s search result will be impacted, positively or negatively, by your activity on Google+.
If you are an expert, they have reason to
Google+), and it is my belief that eventually
believe that you should rank better – and
this will affect every search done on Google.
thus, you will rank better. This re-ranking is
So, what can you do to get out ahead of this?
already happening today for some users (who
are logged in and connected to others on
Make It a Goal to Be Active on Google+ Every Day
I know, easier said than done. But look at it
on LinkedIn. They are likeminded people who
this way… the people who jumped on Twitter
come together to discuss topics, share links,
early had a great advantage in getting tons
and network. All you need to do is search
of followers and developing influence before
communities on Google+ and click ‘join’ on
their competitors had a chance. This is your
those you are interested. Once there, find
time to beat the gold rush and be a first mover
posts from other people and write smart,
on an up-and-coming social network.
thoughtful comments and simply engage
people. Before you ever post any content,
The best way I’ve found to be active on Google+
just get a feel for things by watching and
is to join and participate in communities.
commenting for a week or two.
Communities on Google+ are just like groups