This will generate some intrigue and inspire people to look further into what you have to offer.
Trying to develop your business branding on your own may seem like the ideal way to avoid expensive work. Rather than going to a design firm, you could consider smaller, independent designers who charge much less.
According to Stan Evenson, founder of Evenson Design Group, "Entrepreneurs on a tight budget should shop around for a designer, but don't hire someone because of their bargain price".
Find a designer who's familiar with your field and your competition so that they understand your market.
"If the cost still seems exorbitant" Says Stan "Remember that a good logo should last at least ten years. If you look at the amortization of that cost over a ten-year period, it doesn't seem so bad."
You may already know what it is you want, and that's a brilliant start, and by consulting with a professional designer who could help you hone your vision as well as give you practical advice such as whether the logo would transfer well into print, can be a solid investment in your business and should not be overlooked.
Your logo is the basis of your brand, as well as the foundation for all your promotional material, so it's one area where spending a little money now can pay off in the long run! It is also something that you should always be proud of.
"It's unwise to pay too much, but it's worse to pay too little.
When you pay too much, you lose a little money - that's all.
When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing
it was bought to do.
The common law of business balance prohibits paying a little and getting a lot - it can't be done".
- John Ruskin
Fourteen – GENERAL ELECTIONS: WHAT THEY MEAN FOR SMALL BUSINESS
At the time of writing, the 2015 UK General Election is just over 20 days away and by the time you've read this, a decision about who should run our country will have been made. It will be interesting to see what changes will be made.
People all over the country are trying to decide who is worthy of their cross on the ballot paper, and this goes for small business owners and startups too. So whether it is this election or the next, or even a bi-election in your local area, you need to consider what affect elections will have on you, as a business owner.
Bearing in mind that one third of the private sector turnover comes from small business, it's no surprise that the main parties are starting to look at getting small business owners on side.
There are various pressure points that political p