A Point of View with Grant McGaugh and Mike Kim Brand Master And my mom and my sister came
over my place and we had
Thanksgiving together. It was
awesome. Like we stayed up all
night. We hung out and late in the
evening, I get an email from my
boss. I was working as a CMO for
this company. We need you to
come in tomorrow. Now that's
black Friday here in the United
States.
Nobody, like the only people work
on black Friday usually are in retail because everyone goes shopping.
Right. And I had stayed up all night
hanging out with my mom. She
gave me these, like, just shared
some crazy stories about us
growing up. And I was like, this is
one of the most fun nights I've
ever had.
A Point of View with Grant McGaugh and Mike Kim Brand Master 5 - 41
And she and I, you know, it
It really pissed me o , to be
happens when you grow up, like
honest. It really ticks me o . Right?
you go get a job and you don't
And part of the framework that I
really see your parents very much
use to ask people, I ask them three
anymore. And so this was like
questions, and the answers can
incredible. And then I had to leave
often serve as sort of a catalyst as
my family at my own house so I
to why you're doing what you do.
could go to work the next day. And
And those questions are, what
that really, like, this is one of the pisses you o , what breaks your
frameworks that I teach.
heart, and what's the big problem
you're trying to solve?
I didn't know the answer to the
other two questions, but the rst
question I de nitely knew the
answer to. Like, this ticks me o .
Like, what if I get in a car accident and I never have these nights with
her again? What if my mom, you
know, God forbid, something
happens to her. What if we never
have any one of these nights
again, and I literally left my family because I had to go to work?
A Point of View with Grant McGaugh and Mike Kim Brand Master That was really the inception of me thinking about. . Taking control of my life, I started to realize that no one was going to tell me to live a better life, or help me do it, right? Now, I've noticed that no one ever says no on your behalf. They always want more, they always want more from you, they always want to squeeze more juice out of the orange, right?
And so, that for me was the catalyst, so it came in stages. I didn't really know what I wanted to do at that time. Frankly, I didn't know what was possible. At the time, I didn't really know that there were marketing consultants. I didn't know that there were brand strategists who weren't working for big agencies and companies.
