Chapter 2 ~ Biggest Lie #1 Exposed: You Have To Write Daily
You know, it never ceases to amaze me when I hear people talking about this. It's probably one of the most discussed topics out there. And I bet that at one point in time, you were told this lie when you first started your blog.
I bet you probably felt like a kid who’s anxious to open their Christmas present during the holidays.
Let's be completely honest now.
We all were like that when we first started because that's what we were told. We were told to just dedicate an hour or so to each post, publish it as soon as possible and then turn around and do the same exact thing the very next day.
What’s wrong with that, you ask? After all, you get more traffic if you have more content out there, right?
Wrong!
Regardless of what a lot of “experts” say, writing a blog post every day is NOT the way to go and get your content out there. The ONLY way/reason a blogger should be writing blog posts every day is if they have:
And even with that, these types of blogs should at least have multiple contributors to their site.
If you're a solo blogger, there's absolutely NO reason to write a blog post every day BECAUSE what you do on the blog is not as important as what you do off it.
Let me repeat that. There’s no reason to post a blog post every day. This doesn’t mean that you can’t write every day, just as long as you don’t actually publish the content.
Think about it.
Sure you want to be successful with your blog, but how can you be successful if you don't have any time to promote your blog posts?
What's that? You say that some of these “experts” swear by the strategy of posting a new blog post every day?
You know what? I believe you.
I really do.
I just think it’s a shame that some of the biggest, most popular bloggers in the world who give this advice seem to either have no logical sense on the matter or they just love leading beginners down the wrong path.
Let me give you a clearer example:
Say you have two bloggers. One is a popular blogger who has 20,000 subscribers and posts everyday – the other is a beginner blogger who has 100 subscribers and also posts every day.
The popular blogger might receive 1,500 visits a day while the beginner blogger only receives 20 visits a day even through they’re both in the same niche and write about the same topic.
Now, if that popular blogger chose to write every day, what's the ONE reason that'll make it ok for them to do it but not ok for the beginner blogger?
Got an answer? If not, here’s the reason:
The reason is because the popular blogger has an established network of subscribers, readers and followers that, if the post is good enough, will promote the post for them.
The beginner blogger doesn’t have this to their advantage and will have to take time to promote each of their blog posts that they write.
But, since they’re dedicated to writing every day, they have no time devoted to promoting their content.
Sure you can (potentially) get more traffic by simply writing more but it doesn’t work that way for someone starting out.
Plus, promoting the content that you already published is much more important than trying to come out with new content every day.
This is one of the biggest lies that's being told out there that needs to be corrected and addressed immediately because if you make it, you’re damaging that precious brand that you’re trying to build.
So the simplest solution would be to set a schedule where you publish a blog post (1 – 3 times a week) and set some necessary time aside to actively promote your blog post.
For every hour you spend on that blog post, you should be spending 3x that amount of time promoting it. There should be no reason as to why you should be publishing a blog post everyday if you don’t have the audience to see it.