Personal Branding Highlights Your Expertise
Remember, your personal brand is how you present yourself to the world.
This means that a significant amount of personal branding involves the content that you share with the world.
It is important to build trust so potential clients feel comfortable purchasing from you. That’s why it is so important to create content that highlights your expertise as a business owner and a brand. The more valuable the content you share, the more you demonstrate that you’re an expert who should be trusted.
Each time you share...
● Social media posts
● Blog posts
● Emails
● Videos
● Infographics
● Podcasts
...you have an opportunity to establish yourself as an expert in your field. You become someone who really knows what they’re talking about and you are viewed as a thought leader in your industry.
Through the content you share, you are also demonstrating your knowledge and insight to your audience. You’re proving just how much value you offer and that you’re the go-to person in your industry.
The more you demonstrate your expertise, the more your audience will trust you and come to you to solve their problems.
The more value you share, the more it shows people that you know exactly what you’re talking about and should be looked at as an expert. So, don’t be afraid to give a few golden nuggets of value in all of your content. People will tune in to hear what you have to say if they benefit from the information you provide.
Personal Branding Allows You to Attract Your Ideal Audience
Being known as an expert in your field brings unique benefits with it.
When you’re known as the expert in your industry:
● It attracts your ideal audience - the people who need your help the most.
● You get referrals from others in your industry and related industries.
● You can charge a premium price - the kind of price that only an expert can charge.
Tony Robbins is a prime example of someone that people will pay a premium price just to attend his conferences. For years, he has shared the same message of self-empowerment. He did this by being consistent and producing content for people to see, hear, and read.
Everything he says, every video he puts out, every book he writes has the same brand message: “You can develop into a powerful individual and I can help you do that.”
Over time, he has established himself as one of, if not the, go-to person in the self-development arena.
The results?
● He attracts huge audiences of people who want to fulfill their potential.
● Millions of people read his books and follow him on social media.
● He delivers enough value that he can charge a premium price for his services.
By consistently building his personal brand over many years, Tony Robbins now has people flocking to him for advice.
Do you want to experience the Tony Robbins effect?
If you want to be known as the go-to person in your industry, then it’s absolutely essential that you begin building your personal brand as soon as possible. You have to make yourself visible to be seen by your ideal audience. You have to clear on who you are as a brand and your message.
Personal Branding Puts You in Charge of the Narrative
As I said previously, your personal brand will evolve, whether you want it to or not. If you:
● Have a website
● Use social media
● Have an email list
● Have a blog
● Speak to groups
● Record and share videos
...then you’re already taking steps to build your personal brand.
Everything you put out into the world is part of your personal brand. When you produce thoughtfully, planned content, you are in charge of defining exactly what your brand is all about.
The beauty of personal branding is that it ensures that you’re actively shaping your own narrative.
You’re determining what others think about you, rather than simply letting them form their own opinions. The bad thing about not producing any content is you lose the opportunity to build trust and for potential clients to get to know you enough to like you. When you don’t generate content or interact where your target audience hangs out, you are like a ghost in your industry because you exist, but no one sees you. When no one sees you, they don’t know what you stand for, whether you can help them, or if you are better than your competitors.
With every social media post you share, every blog post you put up, every email you send, you’re shaping the narrative of who you are. You’re in control of your story and how you are viewed by potential clients.
Personal Branding Increases Your Visibility
With people taking to social media to research a business before ever stepping in the door or making a purchase, it is essential you have a presence online. Let’s not forget, whether you are actively taking action to shape your brand or not, people can still write reviews about you. If you don’t have a presence online, you are invisible. Not to mention, you will not do well against your competition if no one knows who you are.
The more you build your personal brand, the more visible you’ll become. Once you are visible online, you will experience:
● More followers and connections on social media.
● Followers willing to share your content with their tribes.
● And so forth.
It’s a powerful cycle.
The truth is, building your personal brand and building your platform go hand-in-hand.
As your personal brand grows stronger, your platform will get bigger, which will then make your brand a force to be reckoned with.
Personal Branding Shapes What Content You Share
If you are not actively shaping your personal brand, you are probably struggling with what content to share on social media. You don't know what content to create because you don’t have any guidelines as to what your audience wants to know.
And so you end up sharing either nothing at all or whatever catches your fancy at any given moment. Neither of these tactics help you to build a strong personal brand.
When you have a strong personal brand, you have a clear identity beyond what you sell. You understand your brand message and brand values. So by having a personal brand, you are guided toward exactly what kinds of content you should share.
Simply put, you should only share content that aligns with and promotes the values of your personal brand.
What you ate for lunch is great, but it may not add to your personal brand or give value to your audience unless you are attracting people with food interests. Plates of food, memes, and other random posts are great to engage friends and family. But, if you are hoping to build trust and create a relationship with potential clients that don’t already have a personal relationship with you, they are not going to engage with your personal content.
Personal Branding Connects You With More Individuals
The simple truth is, people connect better with people than they do with companies. It’s why Elon Musk and Richard Branson have more individual Twitter followers than the companies they founded.
The more you work to build your personal brand, the more individuals will want to connect with you, both in-person and online. The more you work to develop your brand, the more people will be attracted to your values, personality, convictions, the insights you have to offer, and even your personality. Once they connect with you, they will want to know more about your business.
Building your personal brand connects you personally with potential customers and clients, which then builds your business.
Pia Silva puts it like this:
“With so much content and so many small businesses popping up online, a brand that connects to a person’s face is much easier to trust faster. It takes less time and effort to build a relationship with a personal brand as compared to a business brand.”
Are you starting to see the power of having a personal brand? Your personal brand is what enables you to distinguish yourself from the competition. It allows you to charge a premium price for your services.
The more you focus on your personal brand, the more visible you become, and the more you become known as the expert in your field. When you’re known as an expert, your clients and customers will seek you out for your products and services, which in turn builds your business.
Kevin Stimpson says this:
“Having a personal brand is important for an entrepreneur because now more than ever, it’s important for CEOs and founders of companies/brands to come out to the forefront and connect with their audiences. People connect with people.”
It’s safe to say that there are few things more powerful than your personal brand. The more you focus on building it, the greater the results you’ll see.
Now, are you ready to start building your personal brand?
