The best marketers on the planet…and me
The Difference Between a Marketing Agency, Consultant And Fractional CMO
Is Running a Marketing Business Right for You?
A Book Crafted by Global Marketing Leaders and Thousands of Agencies
Getting Killer Content in Less Than Two Hours a Week
Providing marketing services & tech (without doing the work yourself)
Introduction to Marketing Solutions
THE T&C BUCKETS - All Marketing in One Explanation
Rundown of All Marketing Services (Mind Bomb)
Crafting a Marketing Campaign Without Key Knowledge in An Industry
Legally Stealing Winning Funnels (Competitive Analysis)
Fulfillment & Delivering Solutions
How to Provide Services Without Fulfilling Them
Getting clients: prospecting & sales
Leading with Value / Breaking the Noise
Softly Connected (But Very Strong) Tactics
Directly Connected (Also Strong) Tactics
Rapid Network Building (RNB) Tactic
Networking Events and Online Groups
Using The Remora and Magnet Circles Tactic
Advancing to Dream100 Tactic (Finding Points of Influence)
Client Discovery Call – Consultative Selling
Marketing/Sales Plan by Business Type
Suggesting a ‘Digestible’ Plan of Action
Adding a Unique Selling Proposition
Story Telling (Even If It’s Not Yours)
Value Stacking & Limited-Time Offers
The Sales Matrix and the Bliss Points
Important Note Regarding Faith
Going At It Alone or In Partnership with Umbrella
Epilogue - what makes for a successful marketer
Marketing resources and templates
Appendix – PR Article Interview Script
Appendix - PR Article Template
Appendix – Demand Gen Report A (Summary)