In the case of private label software products, the core technology of the product can be created and owned by another person or company, but resellers can place his brand and have the software tailor-made by utilizing layout and color schemes, logos, languages and other options that can be configured to make the software look like it was created by the reseller. IN addition, the reseller can choose the name of the program and company, and the website to be associated with the software.
The makers of the software will offer the reseller full resell rights to the branded version of the product, with the understanding that sales choices will not be interfered upon, and royalties will not be collected, which will enable the reseller to establish his own price for the software and pocket all the profits.
Also, in the deal between the creator of the software and the reseller, a demo version of the product, along with the full version, can be provided. This demo version can be distributed by the reseller without any hindrance. The benefits of having a demo version is that the traffic to the web site of the reseller will increase each time the demo is downloaded.
Usually, there are two levels of private labeling or branding offered for resellers: first is the tests and surveys that the reseller will manage and implement, and second, the technology and application that permits the reseller to author and host the tests and surveys.
When it comes to transferring the ownership of the software, the following may be provided by the software's creator: documentation of the transaction and a special URL for each software title purchased by the reseller. This URL is provided so that resellers can dispense it to others top verify the ownership of the software.
Software is only one among the many products that can be offered under private labels. A reseller with great marketing savvy can profit greatly from venturing into Private Label Rights product. What they have to do is to choose the right product that they can improve on and market in order for them to rake in the profits.