Lessons for Life
6. In business, money is love.
How do you know your customers love you? They give you money. More money equals more love. There is no ambiguity. Make them love you and they will shower you with money.
Task: Ask your employees what products or services they “love.” Find out what they love about them. Make a long list and then compare it to your own company. Go to your best customers and ask them what they love about your product or services. Ask them what they would “love” to see next. Find the love; make it grow. Minimize or throw out everything else.