series on Ebay, we’re going to cover some more
tips that will hopefully turn you into, if not an Ebay superstar, a profitable seller.
First thing I want to go over in this article is when the best time is to post your listing.
I have found, over my 4 years of marketing online, that there are busy days and there are dead days. I don’t know why this is, but for whatever reason, some days it just doesn’t even pay to do anything. Occasionally, you’ll have an oddball day that normally is slow where you’ll make sales out the ying-yang, but don’t ask me why it happens. Conversely, I’ve seen days that are normally smoking where I can’t get one sale.
Having said that, going by the law of averages from what I have witnessed, the best day to post your listing for Ebay is on a Monday afternoon. People have just gotten back to work, are finally settled in and after lunch, they check out the Ebay listings.
Now, it is just as important to have your bidding ending at night and not in the morning. When people wake up in the morning, they’re too tired to do any bidding and in a rush to get to work. So you want your listings to end around 8 or 9 PM.
Because most buyers are from the US East Coast, you want that time to be EST. Just adjust your own time accordingly.
The next best day after Monday is Tuesday. As the week goes on the days get worse and worse. On the weekends, people go away and you won’t see much action, especially in the summer.
The next thing I want to talk about, and this is so important, is getting repeat business. This is why you MUST make a great impression right out of the starting gate. If you get a customer who buys from you once, and his experience was good, you have an excellent chance of getting his business again. The more repeat customers you get, the more growth you will have over the long haul. It’s almost like building a mailing list for affiliate marketing or anything along those lines.
I can’t stress this enough. If you don’t make your customers happy, you are missing out on an enormous amount of income from repeat business.
One of the best ways to do this is if you have a customer who has a problem with your product or service. I know you’re not going to want to do this, but bend over backwards to make them happy. If they see that you actually care, they are more likely to give you a second chance in the future.
Another thing you should do is send a follow up email. Ask them if everything is okay with their purchase and offer them any kind of help if they need it. Customer service is the key to getting repeat customers.
Basically it comes down to this. Treat your customers the way YOU would want to be treated and you will have a thriving business for years to come.
In our next chapter, more tips.
See you then.